# Google Analytics 4 (official source)

> Google's free analytics with event-based goals and UTM attribution.

- **Task:** Measure what happened · **Kind:** Service · **Region:** Global
- **Price:** free (as reviewed 2026-09-05) · **Official source:** https://analytics.google.com
- **Canonical:** https://find.do/t/google-analytics-4/

## What it is for

Tracking sign-ups by channel with UTM parameters; heavier and consent-dependent, but free and everywhere.

Tags: analytics, UTM

## Used in these for.do playbooks

- [Launch a product on social media (SMO)](https://for.do/p/social-media-launch/)
- [Launch on Product Hunt](https://for.do/p/product-hunt-launch/)

## Also for “measure what happened”

- [Google Campaign URL Builder](https://find.do/t/utm-builder/) (official) — Builds UTM-tagged links so each channel is measurable.
- [Cloudflare Web Analytics](https://find.do/t/cloudflare-web-analytics/) — Free, privacy-first page analytics for any site, no cookies.
- [Plausible Analytics](https://find.do/t/plausible/) — Lightweight, cookie-free web analytics.